And I give them an answer they never expect: “John F. Kennedy.”
I remember as a kid running home from school every Friday afternoon to watch that charismatic president conduct his weekly press conference (and yes, presidents held regular press conferences back then).
He was calm, focused, in control. Funny, engaged, on top of his game. People hung on his every word.
I was spellbound. How did he do it? How did he manage to hold the press, and the country, in the palm of his hand?
My fascination with leadership communications began back then.
Since that time, I’ve had the privilege to lead, and to serve leaders.
I’ve had the opportunity to study leaders, and the way they engage people.
And through it all, I’ve concluded one thing: Leadership and communications are inextricably bound. You can’t separate them.
Think about it. Great leaders – whether Kennedy and Churchill, or that teacher who so influenced you in high school – know how to communicate.
They know how to get their message across. They know how to persuade.
Most important, they know how to move both the hearts and the minds of their key audiences.
ClearPoint is dedicated to the study and application of the core principles of leadership communications.
It’s also committed to the belief – borne out in good research – that such principles are learnable through study, practice and plain old hard work.
That’s good news. Because I can’t think of a time when communications has been so important.
In the days of JFK, two newspapers controlled every city, and three networks controlled the news.
Today, every one of us is communicating globally, every day and around the clock, through a dizzying variety of media – live, print, electronic, and digital.
The change from centralized to individualized communications has been breathtaking.
ClearPoint was formed with the express purpose of helping today’s leaders communicate successfully in this “constant conversation.”
Our goal is to equip those leaders with the tools they need to not only deliver their message, but to motivate their key audiences to action.
JFK would have been proud.
Welcome to ClearPoint. Welcome to leadership.